Occasional notes on search, AI, entities, eBay, measurement, systems and a few other things that occupy my head.
These are not intended to be a separate SEO blog. They are more like attempts to think through how things connect, how systems behave, and how easy it is to confuse a useful model with the thing itself.
Some pieces are more serious than others. Some are thought experiments. One is a completely scientific diagnostic tool, obviously.
Start here
Stay In Your Lane: Simpler Than You Think, More Complex Than You Imagine
Thinking about topical authority, embeddings, entities and why relationships between ideas may be more useful than rigid categories.
Other notes
The Cat Ate Your Keywords Whilst You Chased Shadows On The Wall
A thought experiment about search, eBay, AI and marathon training. Why measurements, models and metrics can be useful, yet still leave us staring at shadows trying to understand what is really happening.
Eating Too Much E-E-A-T?
A completely scientific diagnostic tool designed to detect chronic article interchangeability and excessive E-E-A-T consumption.
Related areas
- eBay Discovery Notes — seller observations on buyer behaviour, recommendations and findability.
- Start Here — a short guide to how this site fits together.
- About Dan Williams — a bit more background.